About me aka short historical background

I design and improve complex digital products — fintech, B2B platforms, B2C apps and AI-driven tools — with a strong focus on data, usability, and measurable business outcomes.

Got into UX back in 2013 after Stanford’s HCI course and grew from junior designer to a senior product designer working on products used by millions of users across different markets.

I work closely with engineers, analysts, and product teams to turn fuzzy problems into clear, validated solutions.

When I’m not creating another awesome product, you’ll probably find me digging through vinyl records, hiking somewhere scenic, or writing about design.

Let’s get in touch: